Rock Lititz Plans to Build $10 Million Education Center | Local company
State is paying half of construction costs as Rock Lititz is set to begin construction of a $10 million education center that is expected to house about 50 jobs as it works to address the a shortage of workers in the live events industry.
The $5 million state grant for Rock Lititz comes from the Pennsylvania Redevelopment Assistance Capital Program, or RACP. This is the largest of four grants announced last week for projects in Lancaster County. Other grants go to the Lancaster Visitor Center, Lancaster Life Sciences Incubator, and YWCA Lancaster.
For his project, called Pod 1A Education Center, Rock Lititz has pledged $5 million in private funds. The state subsidy will be used for site works and construction of the building, including fitting out for the building’s three tenants. Construction was to begin this spring with a completion date of April 2023, the company said in its grant application.
“To better serve our customers, tenants, and the industry, Rock Lititz has a long-term vision that includes nurturing the next generation of live event industry leaders and professionals,” Andrea wrote. Shirk, CEO of Rock Lititz, in an email, answering questions from LNP. | Lancasters online. “We are grateful for the state’s support in our exploration of adding an educational facility to the Rock Lititz campus that will help ensure our continued leadership in the entertainment industry.”
The 29,227-square-foot Pod 1A education center will be built adjacent to Rock Lititz’s two rehearsal studios, Studio 1 and Studio 2, the company said in its grant application.
Studio 2 open in fanfare earlier in April. This extra rehearsal space is meant to keep the entertainment-focused corporate campus ahead of its imitators. It complements Rock Lititz Studio 1, which opened in 2014 and had become so booked the organization had to expand or lose customers to other locations.
8-year-old Rock Lititz and his 96-acre production campus a block west of Highway 501 in Warwick Township has become a rehearsal mecca for the biggest names in music and an economic engine for Lancaster County as the premier business campus for the live events industry in the world. The campus is home to 1,500 employees who work in 35 entertainment-focused businesses, two restaurants, two bars, and a 139-room boutique hotel. In addition, each year, approximately 2,000 unionized workers come to support the rehearsals.
Rock Lititz did not specify the number of workers needed in the industry in his application.
Rock Lititz said in his application that once the education center is built, he plans to work collaboratively with “the public school system, vocational and technology schools, and the higher education system to address this unmet need.” ” workers.
“Through the state’s partnership with Rock Lititz, the PA live events industry has been an engine of economic development, increased tourism and cultural engagement, and a net exporter of goods and of services in the global marketplace,” Rock Lititz wrote in his application for the RACP fund. “However, there is a shortage of skilled workers needed to keep pace with the industry’s rapid growth and increasing demand for these manufactured goods and services. In particular, there are no trade schools or universities in PA focused specifically on training a workforce for this industry. This project aims to meet this need by building an educational center on the Rock Lititz campus to house a university (Backstage Academy), a technical school (Blackbird Academy) and a training center (Clair Global).
The structure will be built to accommodate three tenants: Backstage Academy (13,849 square feet), Blackbird Academy (8,679 square feet) and Clair Global Training Center (6,699 square feet).
Backstage Academy is a UK-based university offering short courses as well as graduate and postgraduate degrees in live event production and design. Blackbird Academy is a Tennessee-based audio engineering school founded by audio and live sound engineer John McBride and his wife, country artist Martina McBride. Clear Overall manufactures audio equipment that goes into the sound systems it designs, assembles and hires touring pop, rock and country bands. Clair Global is already located near the Rock Lititz campus.
Since 2013, Rock Lititz has received $5.5 million from RACP to build his two studios. He also recently received a Pennsylvania Industrial Development Authority $2 million low-interest loan to help finance the $12 million addition to Studio 2.
The state’s RACP is a catch-all funding program that targets regional economic, cultural, civic, recreational and historical projects that are not eligible for primary funding under other state programs. Applications are submitted and commented on by the public. Awards are announced twice a year.
To be eligible for funding, a project must stimulate or maintain current levels of employment, tax revenue, or other measures of economic activity, and the proponent must contribute at least as much money to the project as the amount of the grant.